ASME in-house display
The objective was to display Condé Nast's nominees and winners in an attractive and attention-grabbing way. The challenge was the venue: a hallway beside the cafeteria that people often glance down but rarely walk the length of. Anamorphic distortion was used to engage viewers from the heavy-traffic end of the hallway, while playing off the undulating mirrored wall designed by Frank Gehry. Winner of several design awards.